Merck ‘Microplastic Journey’, graded by Jack, and Idles ‘War’ graded by Tim, both shortlisted at D&AD 2021
Merck ‘Microplastic Journey’
Shortlist / Editing / Film / 2021
Shortlist / Cinematography / Film
Shortlist / Sound Design & Use of Music / Sound Design
Despite tight regulations, the cosmetic and personal care industry is still a major contributor of microplastic to the environment. So, to highlight the ecosystems affected by microplastic (and promote Merck’s sustainable alternatives) Fork Unstable Media sent business audiences on a Microplastic Journey. The film follows a particle on a dizzying point-of-view trip to the human food chain, combining chaos and calm to tell a poignant, sensory story. The film invites viewers to take a test to reveal the number of particles they consume and produce daily. The film has amassed 18m views and over 100k completed tests.
Grade by Jack
Produced by RadicalMedia
Directed by: Quentin Van Den Bossche
Director of Photography: James Medcraft
Watch it HERE.
IDLES ‘War’
Wood Pencil / Music Videos / Editing / 2021
Idles’ ‘War’ is a story of pain, alleviation and compassion expressed through hands.
Grade by Tim
Produced by Ground Work
Directed by Will Dohrn
Watch it HERE.